Services

Fractional CMO

Executive-level marketing leadership to drive predictable growth, without the full-time CMO cost.

The situation

Your marketing looks busy, but results feel random. Leads fluctuate. Messaging changes by channel. Vendors execute without a unified plan. Sales and marketing operate on different assumptions. You end up paying for activity instead of outcomes.

Common symptoms

  • No senior marketing perspective in leadership or board discussions
  • Long-term brand and growth strategy isn't clearly owned by anyone
  • The owner or CEO is making marketing decisions without marketing expertise
  • Marketing tactics exist, but no unified strategy connects them
  • The company relies heavily on referrals and wants predictable lead generation

What's included

What this engagement covers.

Executive leadership without full-time cost

Senior-level marketing leadership at a fraction of the cost of a full-time CMO. No long-term contracts, no overhead.

Team and vendor direction

You stop managing marketing like a collection of projects. We lead the function, set priorities, run cadence, and keep execution moving across internal staff and outside partners.

Performance tracking and optimization

Clear reporting on what's working: funnel metrics, cost per lead, conversion rates, and pipeline impact, optimized based on data.

How it works

The engagement, step by step.

  1. 01

    Start with a working session to understand your business, goals, and current marketing setup.

  2. 02

    Get a focused strategy and priorities within the first weeks of the engagement.

  3. 03

    Meet on a regular cadence for direction, review, and decisions at the leadership level.

  4. 04

    Scale involvement up or down as your needs change.

Outcomes

What changes for your business.

Who it's for

  • Companies generating $5M to $50M in annual revenue
  • Leadership teams that need a senior marketing voice at the table
  • Businesses too large to run without real marketing leadership, not yet large enough for a full-time CMO
  • Companies that want long-term brand and growth strategy owned at the executive level

Who it's not for

  • Very early-stage businesses looking for low-cost campaign execution
  • Companies that need day-to-day, hands-on marketing execution rather than strategic leadership

FAQ

Common questions.

How is a Fractional CMO different from a Fractional Marketing Director?

Both operate under the same fractional model. A Fractional CMO typically works at a higher strategic level, involved with executive leadership, board discussions, and long-term brand and growth strategy. A Fractional Marketing Director works closer to the operational side, guiding strategy while also overseeing execution, systems, and day-to-day marketing.

How is a Fractional CMO different from a marketing agency?

An agency executes tasks. A Fractional CMO owns the strategy and leads the marketing function, including priorities, budgets, messaging, vendor oversight, and performance management.

How much does a full-time CMO cost compared to this?

A full-time Marketing Director or CMO often costs $150,000 to $300,000 per year once salary, benefits, bonuses, and overhead are included. A Fractional CMO gives you that same senior-level thinking at a fraction of the cost.

Can this convert to a full-time hire later?

Yes. Many companies use a fractional engagement to build the function and clarify what a full-time hire should own before making that investment.

What size company is this built for?

Established businesses generating $5M to $50M in annual revenue with real marketing activity already underway.

Service areas

Serving established businesses across the Phoenix metro.

Let's talk about whether fractional cmo is the right fit.

Book a Strategy Call