Insights
Notes on strategy, leadership, and technology for established businesses — written by an operator who's actually done the work.
Marketing & Growth
Maintaining a consistent brand voice and visual identity across every social platform builds trust and strengthens recognition, even though each platform has its own style and expectations.
Marketing & Growth
Digital marketing blends traditional marketing goals with modern technology. A look at why it matters, the channels that make it up, and how to build a strategy around clear objectives.
Systems & Automation
Professional website design is more than aesthetics: it builds trust, supports SEO, and turns visitors into customers when every element serves a purpose.
Marketing & Growth
From brand authority to SEO and monetization, podcasting has grown from a niche format into a mainstream marketing tool for businesses of every size.
Systems & Automation
For remodelers, HVAC specialists, plumbers, roofers, and electricians, a well-designed local website is often the deciding factor for a customer choosing between contractors.
Marketing & Growth
A 30-year-old medical supply company with a forgettable name became memorable overnight with two cartoon nurse characters and a set of bobble-head dolls.
Marketing & Growth
Drawing on experience as CMO of an HR tech brand, a look at why popular SEO tools like Ahrefs and SEMrush can mislead marketers, and where the real opportunity in long-tail keywords actually is.
Marketing & Growth
A field guide to what actually falls under "digital marketing," from SEO and content to PPC, marketing automation, and conversion rate optimization.
Strategy & Leadership
A first venture into home building ended in Chapter 13 bankruptcy. Here's what went wrong, and how a rebuilt partnership turned it into a thriving company.
Case Studies
Stanbrooke Custom Homes was managing an 8-12 month sales cycle with spreadsheets and post-it notes. Implementing Salesforce changed that.
Strategy & Leadership
A business analyst specializes in analyzing a company's operations, processes, and data to identify areas for improvement and build strategies for growth.
Systems & Automation
Marketing automation software eliminates busywork, streamlining and improving the effectiveness of a marketing department's efforts.
Sales & CRM
A sales process is a systematic approach to selling that helps convert prospects into customers consistently, instead of leaving results up to individual reps.
Strategy & Leadership
Ask ten HR professionals what a business analyst does and you'll get ten different answers. Here's how the role actually breaks down.
Systems & Automation
Slack and email both handle internal communication, but Slack's real-time, visible format tends to outperform email for team collaboration.
Sales & CRM
Salesforce is the world's #1 CRM platform, used by over 150,000 companies. A practical path into a Salesforce Administrator career, certification by certification.
Sales & CRM
Salesforce is a cloud-based CRM that helps businesses streamline scattered processes. Here's why it's become one of the most comprehensive CRM platforms available.
Sales & CRM
Managing customer relationships is crucial to business success, whether you have a handful of customers or thousands. CRM software is the tool built for that job.
Sales & CRM
Salesforce consulting partners help implement projects, build custom solutions, and scale a platform, often for less than the cost of a full-time hire.
Sales & CRM
Salesforce can transform how a business manages customer data, but implementing it well usually means bringing in a Salesforce CRM consultant.
Sales & CRM
CRM stands for Customer Relationship Management, but the real value is turning scattered customer data spread across spreadsheets, inboxes, and notes into one usable system.
Sales & CRM
Salesforce leads the CRM category for a combination of reasons: customization, real-time cloud access, ease of use, and a constant pace of innovation.
