About
Most AI advice comes from people who've never had to make payroll. Mine comes from 28 years of building and running businesses — and going deep on AI.
What is SumoLab?
Most companies do not have a marketing problem. They have a strategy problem. They run ads, launch campaigns, redesign websites, and post on social media, but without a clear strategy, those activities produce inconsistent results. SumoLab exists to solve that problem.
Growth starts with strategy: positioning, messaging, market focus, and lead generation systems, built before execution. Instead of random activities, companies operate with a structured marketing engine that supports sales and drives revenue.
Definition
SumoLab, noun: a strategic growth laboratory where marketing, messaging, and systems are designed, tested, and refined to produce measurable business growth.
Founder
Jerry Suhrstedt
Founder & Fractional CMO, SumoLab
Jerry Suhrstedt is a marketing strategist, entrepreneur, and operator with 26 years of experience helping businesses grow.
He has founded, scaled, and sold multiple companies, and has worked inside startups, agencies, and established organizations. That mix of experience shapes the way he approaches marketing today: clear positioning, strong messaging, practical marketing systems, and marketing that supports sales instead of operating in a silo.
Over the past two decades he has worked across manufacturing, technology, professional services, healthcare, and construction-related businesses, covering the full marketing stack, from brand and messaging to lead generation, CRM, content, and digital advertising.
Before launching SumoLab, he built a career working with complex marketing and technology systems, with extensive experience on platforms such as Salesforce and HubSpot. He is a certified Salesforce Administrator and an experienced business analyst, a technical background that lets him connect marketing strategy to the systems that actually drive revenue.
Outside of work, he continues to build businesses, mentor entrepreneurs, and create educational content focused on helping professionals transition from traditional employment into business ownership.
Expertise
Industries served: Manufacturing, Technology, Professional services, Healthcare, Construction.
