Case Study · Chasewood Homes / Stanbrooke Custom Homes

Turning Failure Into a Multi-Million Dollar Success

After a business failure and Chapter 13 bankruptcy, a rebuilt partnership grew a new home-building company to $600K-$700K in monthly revenue.

Problem

  • The Collapse of Chasewood Homes: after launching Chasewood Homes, being a great marketer didn't translate into being a great home builder. Despite early success, generating $120K in sales in year one, the business lacked operational efficiency.
  • A critical mistake in ordering lumber and trusses led to construction delays, financial instability, and ultimately the company's downfall. Customers were left with unfinished homes, ending in the difficult decision to close the business and file for Chapter 13 bankruptcy.

Action

  • Facing the Consequences & Building Smarter: instead of walking away, took responsibility, personally met with customers, helped them navigate completion plans, and made every effort to mitigate the damage, even reaching out years later to make amends.
  • Co-founded Stanbrooke Custom Homes with a business partner, a CPA who handled finance and operations, while focusing on marketing and sales.
  • Structured the new business to ensure cash flow stability, operational efficiency, and strategic decision-making from the start.

Result

  • With the right partnership and a clear division of strengths, Stanbrooke Custom Homes flourished, generating between $600K and $700K in monthly revenue.
  • The business ran smoothly because of the right financial controls, supply chain management, and team alignment.
  • Stanbrooke was ranked #6 on Washington State's Fastest Growing Companies.

Key takeaways

What this proved.

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