Case Study · Stanbrooke Custom Homes

Transforming Stanbrooke Custom Homes' Sales Process with Salesforce

Annual sales grew from $3 million to $11 million in under three years after overhauling the sales process with Salesforce.

Problem

  • Stanbrooke Custom Homes faced challenges with extended sales cycles and disorganized sales processes.
  • The sales team used post-it notes, Excel spreadsheets, and Outlook to manage leads, causing inefficiencies.
  • To compete effectively in the Seattle and Tacoma market, they needed a streamlined sales process.

Action

  • As Director of Marketing and Sales, implemented Salesforce Sales Cloud to overhaul internal procedures.
  • Ran comprehensive training to ensure the sales team effectively utilized Salesforce.
  • Enabled real-time prospect tracking, automated follow-ups, and accurate sales and revenue forecasts through customized reports.

Result

  • The integration of Salesforce transformed the sales process, significantly improving efficiency and organization.
  • Sales grew over 50% year-over-year, driven by data-driven strategies.
  • Real-time tracking and automation improved pipeline visibility and follow-up consistency.
  • Annual sales grew from $3 million to $11 million in under three years.
  • Stanbrooke Custom Homes ranked 6th in Washington State's Top 100 Fastest Growing Companies.

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